Conversion rate optimization is the art and science of making the most out of the site traffic you already have and driving more sales without spending an extra penny on user acquisition and advertising.
E-commerce matures and becomes more and more competitive every year. Store owners who are serious about their business need to quickly jump on new opportunities and embrace the latest tactics and technologies. Here is a list of four major CRO trends you should know about in 2017.
Google Optimize Tool makes CRO mainstream
In 2016 Google released a beta version of a free yet powerful A/B testing tool. Babak Pahlavan, Google’s Senior Director of Product Management, Analytics Solutions, and Measurement, describes this instrument as smart fast-acting analytics – for everyone.
Google Optimize brings focus to your retailing business and provides a wide range of data. It will show you which site experiments worked effectively and drove sales, and which did not. Moreover, it will offer solutions to help you engage more customers and get higher revenue. This technology offers a broad field for experimenting, and soon enough the culture of testing will become a new routine for all successful eCommerce merchants. In 2016 Google released a beta version of a free yet powerful A/B testing tool. Babak Pahlavan, Google’s Senior Director of Product Management, Analytics Solutions, and Measurement, describes this instrument as smart fast-acting analytics – for everyone.
Google Optimize brings focus to your retailing business and provides a wide range of data. It will show you which site experiments worked effectively and drove sales, and which did not. Moreover, it will offer solutions to help you engage more customers and get higher revenue. This technology offers a broad field for experimenting, and soon enough the culture of testing will become a new routine for all successful eCommerce merchants.
Conversion rate optimization is taken to a new level of credibility; it becomes crucially important for every profitable enterprise. Before diving into the ocean of new opportunities, make sure you are recording the correct information and understand the statistical models you are planning to use. Otherwise, the decisions wouldn’t really be data-driven, no matter how advanced the tool is.
Conversion optimization is taken to a new level of credibility; it becomes crucially important for every profitable enterprise. Before diving into the ocean of new opportunities, make sure you are recording the correct information and understand the statistical models you are planning to use. Otherwise, the decisions wouldn’t really be data-driven, no matter how advanced the tool is.
