In partnering with a digital marketing agency, finding the right one for you isn’t the last step. After reaching out to your preferred agency, there are more steps to go before you can formally start developing a digital marketing strategy for your business. You need to draft a contract that outlines payment terms, irons out the legalities and clarifies the extent and duration of service. Some negotiations could be resolved in a single meeting, but it’s not unheard of for the contract to bounce between the company and the agency numerous times before a deal is made. This may sound daunting, but this article offers advice on what you can do for a smooth negotiation.
Why should you work with an agency?
Before anything else, let’s discuss why you would want to hire a digital marketing agency in the first place. Why not just hire your digital marketing team. While it’s true that having your team in the company offers many benefits, from confidentiality to ease of communication, this also offers many drawbacks. First, it takes a long time to hire a full team. You have to post the job offer, wait for applicants to pour in, screen them, call in qualified ones for interviews, and do that for every position you plan to fill. This whole experience could take months to a year to complete. Additionally, it’s also more expensive. You have to pay salaries and benefits for all your employees. You also have to account for the equipment and office space they’ll use. While it’s true that you’ll get your return on investment eventually, you’ll have to foot significant upfront costs just to get the ball rolling.
Meanwhile, by choosing to hire a digital marketing agency, you bypass all the hassle and expense of hiring a team from scratch. Most digital marketing agencies already have the necessary skills and equipment under their roof to provide you with all the services you require to carry out your envisioned digital marketing strategy. Their employment terms are also finite, which means that once they’ve accomplished their contract, you no longer have to pay. Meanwhile, you can’t just fire your digital marketing team once they’ve accomplished their tasks.